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Research papers

Shaping the future

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation
Authors: Daniel Castejón, Rosaline Hester
April 13, 2016
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Citation

Castejón and Hester (2016a, April 13). Shaping the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shaping-the-future-8636


Research papers

Create wear

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.The paper explores mixing techno...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Emeric Mourot, Laurent Ponthou
March 1, 2005
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Citation

Mourot and Ponthou (2005a, March 01). Create wear. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/create-wear